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This is the match WWE needed to book to cement Cena’s first-night-back title win at Survivor Series last month, or so the theory goes. The good news is that the match was quite solid.

Jericho, who has been turning in match-of-the-year contenders most of the year with Shawn Michaels, is now primed for a long feud with Cena, and his experience from the extended Michaels feud benefited him tonight. Both Cena and Jericho earned their Seiko watches tonight, and although Cena predictably won, the match didn’t necessarily resolve the feud, so much as add fuel to the fire.

But considering we’re now in the run-up to WrestleMania, that’s only apropos.

Is John Cena the new Hulk Hogan? And I don’t mean this necessarily in a good way.

While I enjoy Cena as much as the next guy, this return to the ring at Survivor series was an event that resulted in him regaining his World Title on his first night back. That’s the kind of star treatment few in WWE have enjoyed since Hulk Hogan left the company to join WCW.

Injured and returning twice in the last year, Cena’s made a habit of carrying around Swiss Army luggage, it seems, but apparently the World Heavyweight Title is in that bag and he can have it any time he wants.

At least with Triple H, there are marital ties to the McMahon family to explain it. With Cena, it could be another Hogan nightmare all over again, if he lets it go to his head. Time will tell.

According to a recent interview in the New Zealand Herald (of all places), WWE superstar John Cena reveals that while his neck surgery went well, he’s still six weeks to two months away from an in-ring return.

The interview, which never talked about that time Cena wore baby clothes in-ring, quoted Cena as saying, “The spinal cord is a very touchy thing to start messing with and that was a wake-up call that’s for sure…”

One has to wonder if, with a neck injury like this, Cena’s career might have been shortened and will be limited upon his return, much in the way Kurt Angle’s career has been. Although he can continue to wrestle, one might expect a more careful, less risky style from the former champ upon his return to the ring.

This week’s RAW got me to thinking about John Cena’s antics and how they measure up to those commited by Stone Cold Steve Austin in his prime. Watching Raw from a new TV wall mount, I was amused by Cena abusing JBL’s stretch limo, with a little help from Crime Tyme, and for a moment flashed back to some of Stone Cold Steve Austin’s trash-a-limo antics in his fued with Vince McMahon.

It’s an easy and obvious comparison, but is it apt? The more I thought about it, the more I realized how much WWE has pulled back from the over-the-top, nearly NC-17 antics that were the hallmark of the WWE Attitude era.

See, when Stone Cold struck out at Vince McMahon’s limo, he left nothing to doubt and no thought uncensored. If he spray-painted anything on McMahon’s limo, it would likely say something like, “Austin 3:16″ or “Kiss My Ass” and then he’d flip off Vinnie Mac and the entire audience while cracking open some brewskis. It was on the surface quite similar, but in execution, much edgier.

Compare that to Cena’s destruction of JBL’s limo. The biggest insult Cena spray-painted? “JBL is poopy!”

Welcome to “Everyone Poops!” your host if John Cena, boys and girls. WWE has arrived safely back on TV-14 territory. Hopefully that will mean more viewers.

In the upcoming Fatal Four-Way match at Backlash, JBL has seemed the odd man out. While Cena, Orton and Triple H belong in the title picture, JBL has seemed like the interloper and the subject of an unmerited push.

That was remidied at the England broadcast of WWE Raw, when JBL cleaned house on both Triple H and current champ Randy Orton, in a well-orchestrated match that made him seem like a world-beater. Sure, John Cena’s absence from Raw made JBL’s victory a bit hollow, but the image of JBL holding Orton’s belt over his head as Raw closed will certainly help give JBL the final push he needs to make the Fatal Four-Way seem like a contest of equals.

After the beating Triple H and Orton took at the hands of JBL, they’ll definitely need some massage therapy to be ready to go again at tonight’s RAW King of the Ring broadcast.

You know, looking back over the main matches at WrestleMania again, I’d have to say that my favorite match was still the WWE title match between Randy Orton, Triple H and John Cena. While the Flair-HBK match had way more emotion, the truth of the matter is that the WWE Title match just had more youth and energy.

You don’t have to be a futures broker to see that John Cena and Randy Orton will be WWE mainstays for some time to come. The question here is where the next big stars are, who are lining up behind them.

I still like the long-term potential of Ken Kennedy and MVP, and Jeff Hardy isn’t exactly new, but his solo work in WWE since returning from TNA is like a fresh start for him. My main complaint, though, is that in both WrestleMania and now the upcoming Backlash, WWE continues to insist on overpromoting the inferior SmackDown brand.

Let’s face it; Raw is where the action is. Let’s start structuring the PPVs to reflect that, shall we?

Inserting John Cena into the Backlash main event wasn’t as well-handled as Triple-H’s insertion. Cena didn’t appear on the show until the second hour, and only after Orton, Triple H and JBL are all the worse for wear due to fighting each other so Triple-H could earn his spot in the match.

While requiring Cena to earn his way into the main event at Backlash gave Cena’s challenge the appearance of being equal to Triple H, keep in mind that H faced a completely fresh Orton and JBL, wheras no matter who he faced, Cena was dealing in storyline with two wrestlers who would have already fought that night.

This is why so many wrestling fans boo Cena and treat him like someone selling wholesale fashion jewelry, rather than lapping up his “the Champ is here!” hype. Of course, there was a way they could have booked Raw to make Cena’s insertion into the match just as thrilling as Triple H’s.

It should have been a 3-on-1 handicap match with Cena having to face Triple H, JBL and Orton, and come away with a win, in order to be inserted into Backlash’s main event. Pulling off a 3-on-1 upset would have made for a higher-odds storyline of overcoming adversity, and the Cena insertion would have gone down better and perhaps even turned some of thosse “boo the babyface” rubes into cheers.

As a conept, and even to some degree in execution, last Monday Night Raw’s main event, pitting John Cena and Randy Orton against the entire Raw roster, was a fun challenge. My only complaint is the brief amount of time given for the match to develop and play out. It needed another 10 minutes, at least, to really deliver a great ring psychology payoff.

Still, the concept, delivered by Triple H as the third part of the “triple threat takeover” of Raw, part of promoting the triple-threat main event title match at WrestleMania between Orton, Cena and Triple H, is a fascinating one, and ought to be tried again sometime with more airtime given to the match. It played out like a fine bottle of Riedel, but was all-too brief.

About the only way to improve on it, in fact, would be to somehow have Jeff Hardy be one of the principals involved in facing the entire Raw roster; few people deliver better in-ring psychology in their matches than Jeff Hardy.

While a 4.0 in the Nielsens is no big whoop for most network shows, it packs the equivalent whallop of an ECA stack for Monday Night Raw, which has been riding the low 3.0 range for the past few months during the writer’s strike.

Now that the strike is over, people seem to be coming back to TV again, and that includes wrestling. While WWE Raw is by no means riding high with a 4.0, considering they were drawing almost three times that number at their peak about a decade ago, it’s still an impressive number.

Of course, this is pre-WrestleMania season and interest in the Fed always seems to take a leap up at this time of year, no matter what else is going on. Let’s hope the new viewers like what they are seeing and tell a few friends just how good Cena, Orton and Hardy can be, when they set their minds to it.

As ProWrestlingViews.com reported Sunday night, John Cena returned to the WWE about seven months earlier than expected, winning the Royal Rumble match. The WWE has been kind enough to share a press release and a photo of Cena’s return with us, so we’re passing it on to you, our readers. Here it is:

STAMFORD, Conn., January 28, 2008 — He was supposed to be injured and out of action for as long as a year, but WWE® Superstar John Cena shocked the wrestling world Sunday night by entering the Royal Rumble Match at No. 30 in front of a sold-out crowd of more than 20,000 fans at Madison Square Garden. Cena won the 2008 Royal Rumble Match by tossing Triple H® over the top rope.

With the victory in the 2008 Royal Rumble Match, Cena earns a World Championship opportunity against the title holder of his choice at WrestleMania XXIV on Sunday, March 30, in Orlando, FL.

Stay tuned to Monday Night RAW at 9 PM ET/PT on USA Network to see which champion John Cena will choose to face at WrestleMania XXIV. To see a replay of John Cena’s triumphant return to the ring, call your local cable provider and order the 2008 Royal Rumble in HD only on pay-per-view.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Former WWE champion John Cena, sidelined last fall with a shoulder injury that promised to keep him out beyond WrestleMania, returned to the active roster on Sunday as the 30th entrant in the Royal Rumble and went on to win the match and earn an automatic title shot against the champion of his choice at WrestleMania. It is almost a guarantee that Cena, who was injured by Orton, will focus on regaining his WWE title from the Legend Killer, rather than jump brands to take on Edge on SmackDown or C.M. Punk on ECW.

The Rumble event featured classic wrestlers Rowdy Roddy Piper, Jimmy “Superfly” Snuka and Mick Foley, all sporting their retirement luxury watches; Cena’s spot had been teased to be the return of The Big Show, Paul Wight, who did not appear at the Rumble. Instead, Cena returned at least four months ahead of his announced recovery schedule, a turn of events that, while likely planned, has to have Vince McMahon and WWE stockholders sighing in relief.

Unlike previous Rumbles, no one Superstar was given a dominating run; Undertaker, Triple H and Kane all eliminate three or four guys, but only the eventual winner, Cena, had a real dominant stretch leading to the win. Even then, Cena eliminated only four, including Triple H for the win. In previous years, some WWE superstars have been allowed “ring-clearing runs,” eliminating up for six or more superstars to establish their dominance despite not being given a Rumble victory. That didn’t happen this year.

The when and where of Paul “The Big Show” Wight’s return remains a mystery but is still expected to take place, despite being used as a red herring to cover the return of Cena.

Jeff Hardy is a great Cinderella story going into the upcoming Royal Rumble PPV.

Along with his brother Matt, the rainbow-haired warrior helped define high-risk tag-team wrestling throughout the 1990s. When the time came to split the pair up and allow the brothers to move on with their singles careers, the process caused so many migraines, Jeff left WWE for TNA, where Jeff Jarrett eventually put the championship strap on him.

So far, Jeff is the only WWE-to-TNA refugee that Vincent Kennedy McMahon has brought back into the WWE. That in itself is a minor miracle; even Kurt Angle hasn’t been offered that deal.

But now, the big question that is plaguing the McMahon family is whether they can swallow their pride enough to put the WWE title on a wrestler who once abandoned them for a minor-league TNA promotion and wore their strap. Certainly, there has been a huge push behind Randy Orton as a heel champ, and the preferred plan would be to keep the strap on him until John Cena returns.

But is that what’s best for Raw ratings and the WWE? That’s what we’re all waiting to find out.