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Posts Tagged ‘fulfillment center’

Just weeks after his mother, Linda McMahon, announced she was stepping down from her WWE position to run for US Senate as a Republican, Shane McMahon has also announced his intent to leave his father’s company, effective January 1, 2010.

Shane behind the scenes was a creative force on the media side of WWE, helping to create the Attitude Era, modernizing the company’s Web site and fulfillment center in 1997, and generally helping the company to become “with it” going into 2000. Since then, however, the company has been stuck in neutral, clinging to what worked a decade ago, and that’s just not cutting it anymore.

Perhaps Shane is stepping down to help his mother’s political campaign. Perhaps he’ll start a company of his own. No one’s talking about his next step just yet, and anyone who is, is using only the vaguest of terms.

Either way, with Vince in his 60s and suddenly seeming to age quickly, both of these moves seem to clear the way for Vince to set up daughter Stephanie McMahon-Levesque to slowly take over the reigns of the company from her father.

Whether she remains behind the scenes completely or follows her father’s example of inserting herself into WWE programming, the change won’t be felt immediately, but in, say, five to 10 years, expect everyone to look back at this event as the day Stephanie won the battle for control of WWE.