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This is the match WWE needed to book to cement Cena’s first-night-back title win at Survivor Series last month, or so the theory goes. The good news is that the match was quite solid.

Jericho, who has been turning in match-of-the-year contenders most of the year with Shawn Michaels, is now primed for a long feud with Cena, and his experience from the extended Michaels feud benefited him tonight. Both Cena and Jericho earned their Seiko watches tonight, and although Cena predictably won, the match didn’t necessarily resolve the feud, so much as add fuel to the fire.

But considering we’re now in the run-up to WrestleMania, that’s only apropos.

In a recent newspaper interview, Chris Jericho admitted something that may land him on some Wal-Mart promotional bags before too long. Seems that the WWE superstar, when he was just starting out in Jim Coronette’s promotion, whiled his days between wrestling dates and training, by hanging out at a 24/7 Walmart store in Morristown, TN.

Other hangouts for the young Jericho were movie theaters and the local Sizzler steakhouse. Jericho had spent most of his adult life in wrestling up until 2005, when he decided to walk away for a while; he returned, refreshed and revitalized, two years later, about a year ago.

Chris Jericho put on a great show in full-on villain mode, but the WWE’s second-most-overhyped worker was his opponent: Batista. And of course, that meant the end of Jericho’s solid title reign.

Jericho carried Batista the whole match, and the introduction of the mystery special guest referee ended up being: Stone Cold Steve Austin, rather than Shawn Michaels. (Thank the L-RD!)

Austin played his role to the hilt, hitting Stunners on Randy Orton (who ran in), as well as Jericho before the match was over, and counting the three-count for the title change to make it more exciting than it would have been otherwise.

The top moment of the PPV was when Jericho tried to get himself counted out like a keylogger to avoid the match, and Austin threatened to switch the title on him if he did that. It was a classic “‘cuz Stone Cold says so” moment that really amped up the entertainment factor.

WINNER: Batista
RATING: 8.9

Chris Jericho versus Shawn Michaels is one of the longest-running feuds in recent WWE history, and for good reason; not only can these two men deliver devastating, impressive matches each time they are called upon to do so, but both are so good on the mike and such skilled in-ring storytellers, that even after running for more than six months, the feud doesn’t seem to be showing any signs of aging.

Perhaps that’s because the WWE writing crew is really putting their creative juices to work on this epic storyline; each time you think the feud has reached its crescendo, a new chapter unfolds that reveals something about one or both participants in the feud.

It’s not often that I admire the writing in pro wrestling; too often it’s chock-full of cheap, tawdry storylines meant to inspire the cheap laugh or shock. But Jericho-Michaels has been a fascinating ride, and considering to began during the waning days of the shorter, but still interesting, Michaels-Flair feud, it’s amazing how this thing is still going on.

The last time a WWE storyline ran this long was when Triple H and Stephanie McMahon began the infamous McMahon-Helmsley Era storyline, around a decade ago. This storyline has been far more fascinating. And I doubt it will inspire as many Halloween invitations and Steph masks.

The Jericho-Michaels feud has been money for WWE ever since it began in earnest, just after WrestleMania last spring. Several Match of the Year candidates have sprung out of this feud, and placing the strap on Jericho at the last PPV makes tonight’s match mean even more.

Neither Jericho nor Michaels have ever needed alcohol rehab, to the best of my knowledge, nor have they ever checked into a drug treatment center, and that’s great since it means they had very clear minds going into tonight’s 22-minute marathon main event match, which is a Michaels specialty stip: a ladder match.

Like most ladder matches, this one was full of great high-spots, holy crap moments and near-finishes. After all these months of feuding with Jericho only rarely getting the upper hand, the big win here means a lot more in solidifying Jericho’s claim on the title than it would have meant if not for the six-month-plus build-up of this top-notch feud by two exciting in-ring performers.

Here’s hoping Jericho moves on to a new feud now for a while, to begin a build-up to a potential WrestleMania main event match… perhaps against Michaels. But if they keep harping at this feud every PPV, it’ll be stale by the time the next WrestleMania rolls around.

That’s it for my No Mercy 2008 coverage! Stay tuned for other news and notes between now and the next PPV, which by the way is one of my favorites: Cyber Sunday 2008!

WINNER: Chris Jericho retains the World Heavyweight Title

RATING: 9.0 (out of 10)

The first RAW with Chris Jericho as champion went very well; the last time Jericho held singles gold in WWE was at WrestleMania 18, when he dropped the strap to Triple-H. That’s a long drought, although he did take a couple years off for his music career before returning earlier this year.

Last time he held championship gold, Jericho was the first and so far remains the only WWE undisputed champion. Whether Jericho is positioned as a transitional champion, or whether WWE is prepared to line up a host of promotional pens and other products promoting Jericho as the WWE standard-bearer, only time will tell, but he’s certainly a deserving worker.

This is even more true in the wake of his long feud with Shawn Michaels; over the past several PPV events, Michaels and Jericho have consistently put on the match of the night, and Unforgiven was no exception to that rule; they hit a highlight that will almost certainly number among both men’s top five matches of their careers.

While it remains to be seen exactly which way WWE is going to be going with Jericho as champion, the thing that does remain clear is that he certainly is wearing the title well so far. Next week’s cage match against CM Punk will be a sight to behold.

The Shawn Michaels-Chris Jericho match in tonight’s show isn’t merely a match of the year contender, but it’s a match about which free audio books will someday be composed.

Using up a generous 27-minute slot, the match had the feeling of being the main event, even though it was only the third match of the night. The action, energy, and in-ring psychology were all top-notch, and the resolution put a grand capper on this feud that’s been brewing ever since WrestleMania.

Color this viewer impressed; this one could stand the test of time quite well against matches like Ricky Steamboat vs. Randy Savage at WrestleMania III, or whatever one of your own favorite matches might be.

Just saw Judgment Day and the Shawn Michaels-Chris Jericho match had to be the “highlight reel” match of the night for me, personally. I recognized what they were trying to replicate right away, which is one of those action-filled, tons of near-falls type of matches like the classic Flair-Steamboat match, or the equally-classic WrestleMania 3 Savage-Steamboat match of years gone by.

The great thing is they told a great storyline in the ring through wrestling and ring psychology, rather than a series of high spots, so classic fans like myself can appreciate it as a tribute to the way wrestlnig was done in the pre-WrestleMania era. The old AWA standby champ, Nick Bockwinkle, was one of the best at this style of match, and Michaels was around in the latter days of the AWA, so he knew Bockwinkle, at least in passing. Jericho, a student of the game, wasn’t wrestling yet back then, but as I recall, when he was the Undisputed WWE champ, his style of “heel champ” had a distinct Nick Bockwinkle tribute feel to it.

So if you missed the PPV, bubba, stretch out on your foam mattress and buy the replay, because that was one match worth the price of viewing, for sure. The two title matches (Orton v. Triple H and Edge v. Taker) were also top-notch efforts by the top talents from both brands.

WWE star Chris Jericho deserves more than the minor spotlight he’s receiving on Monday Night Raw so far. His cross-brand fued with MVP was hot, but Jericho is someone who deserves a bit more of a shot at a title that’s not of the USA/International variety.

As a veteran, Jericho exemplifies good mic skills combined with an electrifying personality and decent, if not exactly spectacular, matt skills. Sure, he’s no John Cena, but the best thing the company could do right now is rest Cena from the main event spotlight and rebuild his character in a way that might reduce the booing. Sort of like the effect of keepnig the blinds closed during the nasty winter months so that when you open them again in the spring, you appreciate the sunshine and the look of the outside a bit more than you did before.

Meanwhile, with Triple H the current champion, he needs some fresh faces to challenge him and Triple H-Jericho is a fued that hasn’t been overplayed much; in fact, the two have rarely been opponents. Here’s hoping someone with some sense finally gives Jericho an extended push instead of having him get slapped around as part of other wrestlers’ fueds in The Highlight Reel.

WWE’s Chris Jericho proved on last Monday’s RAW broadcast from England that he has the potential to pull off one of the quickest heel turns of all time. All he had to do was walk out on stage to Ric Flair’s entrance music and begin to cut a promo against Shawn Michaels.

Although Michaels is working a program against SmackDown’s Dave Batista at Backlash, the groundwork is already being laid for a Jericho-HBK feud that could help headline Raw-branded events throughout the summer. Both men are ring veterans who know how to work a match, work the ring psychology to get the crowd on its feet, and both cut excellent promos.

If this is going somewhere, I’m ready for it. And Jericho can just be glad that Michaels wasn’t wearing golf shoes when he performed that Super Kick to Jericho’s jaw.

Chris Jericho is one of my favorite “mic men” in the WWE. He can cut devastating promos, but is seldom well-utilized by the WWE. After a hiatus of a couple years, when it was announced that Chris would be returning to the WWE, I was hoping the absence would mean that he’d returned to become a more integral member of the Raw roster, but after an all-too-swift and minor program against WWE Champ Randy Orton, Jericho was quickly shuffled off to the second-tier of Raw superstars and, last week on Raw, was reduced to jobbing to the Big Show to advance a storyline he wasn’t even involved in, the Big Show-Mayweather clash at WrestleMania.

Seems like Y2J’s absence hasn’t resulted in better booking, despite the hype surrounding his return; at this point, Jericho would be far better off on SmackDown where he could almost immediately become a big enough draw to be the top challenger to Edge’s title, rather than continue to be lost in the shuffle on Raw, which has too many top names to accommodate them all. Sure, I didn’t expect WWE to dedicate a wall of engraved plaques to Jericho’s honor upon his return, but I was hoping he’d receive better treatment than he has thus far.

Despite a lot of story elements necessary to build hype for the last PPV event before Wrestlemania, namely No Way Out, if anyone had a checking account, this was not a week to bank on Raw ratings as the show offered up few matches that lasted longer than three minutes.

A lot of squashes and in-ring segments filled much of the broadcast, and while the Hornswaggle-McMahon ass-kissing/biting segment was entertaining in a juvenile way typical of the Fed, much of the night was wasted time that did nothing to promote the in-ring abilities of most of the performers.

A notable exception was the six-man tag match that served as the show’s denouement, involving Jeff Hardy, Chris Jericho and Shawn Michaels against Snitsky, JBL and Umaga. That match went 16 minutes, highlighted everyone, and was genuinely entertaining.

The rest of the show? Well, let’s just say it left a lot of its game on the bench this week.