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Looking to change his image, Adam Copeland, who wrestles under the name Edge, debuted his new look on Smackdown this past Friday. Sporting a full beard and mustache, and a shorter, less-glam-rock hairstyle, Edge ended up looking like a cross between Triple H and Big John Studd.

A little acne treatment might have been a bigger help. Don’t count me as a fan of Edge’s new look; his old look made him stand out from the crowd while the new hairstyle does nothing but help him blend into the crowd. Big thumbs down.

I was among the first to make the observation, but others are now starting to catch on; the WWE Attitude era, typified by The Rock, Stone Cold Steve Austin and others, is now over. With John “The Champ Is Here” Cena writing “JBL is poopy!” at a face taunt against a heel, it’s clear that WWE is subtlely changing their branding from the over-excesses of the Attitude era to a more family-friendly atmosphere is a welcome move for those of us who remember watching WWE as kids and being able to see an episode without an overdose of mature-rated content throughout the program.

Sure, back then WWE’s sponsors were mainly made of up acne treatment providers, but I think they’ve started to realize how many young kids watch their shows, especially given how many of their events are sponsored by videogame makers.

WWE Attitude was fun while it lasted; but I’m glad to see the company returning to a less risque product.