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Despite an effective storyline that had WWE fans believing in the possibility of a title change so close to WrestleMania, Jeff Hardy failed in his bid to unseat Randy Orton as the WWE champion at the 2008 Royal Rumble on Sunday. They threw everything but Kohler sinks into the title match, but while Hardy and Orton took turns dominating the match, Hardy seemed on the verge of victory, about to deliver a Twist of Fate for the win.

That’s when Orton hit the reversal and an RKO helped him retain the title off a clean victory. The real question now is where the WWE will take the storyline from here. Will they continue to develop the Hardy-Orton storyline that worked so well, or will they switch storylines as the company focuses in on WrestleMania hype?

Given the winner of the Royal Rumble… well, let’s just say it’s looking like back-burner time for Jeff Hardy, through no fault of his own, and unless his character takes a hard heel turn soon, he’ll soon be out of the WWE title picture once again.

Ric Flair earned a victory over MVP as part of the opening match to the 2008 edition of the WWE Royal Rumble PPV. In the ongoing storyline for Flair, the Nature Boy will continue to have a job with WWE until the next time he loses a match. The storyline has led to Flair winning five consecutive matches, including the win Sunday night over MVP.

While Flair wasn’t vamping it up by wearing a bustiers or another other such showman nonsense, his matches since this storyline began did have the feeling of being a retirement / final tour storyline. The PPV event was held at Madison Square Garden. Flair wrestled at the facility for the first time in 1976, do to still be in the ring, winning matches, 32 years later and in his 50s is an achievement worthy of the Verne Gagne era of pro wrestling.

If you’re the kind of person who enjoys WWE PPV’s, you really should check out the new hosted version of this blog, ProWrestlingViews.com. I’m currently doing a match-by-match analysis of last weekend’s top-notch PPV, Cyber Sunday 2007.

While it’s not exactly a miracle cure for what ails you, like Botox for headaches, it is a lot of fun to read and a fresh approach for me toward dealing with covering this wild and crazy industry.

I’m having fun, and usually that means you will, too. Check it out!

You won’t have to worry about cell reception in order to influence the next WWE pay-per-view. Unlike American Idol, in which such concerns are a hindrance to voting on the outcome, Cyber Sunday is a once-a-year PPV event in which WWE lets fans have a hand in deciding opponents, match types and other key elements of an upcoming PPV event.

The idea was originated about three years ago and has been a popular one with fans ever since. Personally, I find Cyber Sunday a bit limiting and wish they’d offer fans a wider palette of options, especially on main events.

Not that Shawn Michaels, Jeff Hardy and Mr. Kennedy aren’t good options, but what if fans wanted to vote for someone else to lock up with Randy Orton? That’s all I mean.

Anyway, here’s WWE’s press release on the whole thing… two weeks and counting!

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Log on, take over. WWE Cyber Sunday is the only interactive Pay-Per-View that lets fans take control. Visit WWE.com and vote to decide matches and more as the fans will control the fate of WWE Champion Randy Orton, CM Punk, Rey Mysterio, Triple H and all your favorite Superstars at WWE Cyber Sunday on Sunday, October 28th, live at 8pm ET/5pm PT, only on Pay-Per-View. A World Wrestling Entertainment Production. Go to wwe.com for more details.