28 weeks and still going strong
Chris Jericho versus Shawn Michaels is one of the longest-running feuds in recent WWE history, and for good reason; not only can these two men deliver devastating, impressive matches each time they are called upon to do so, but both are so good on the mike and such skilled in-ring storytellers, that even after running for more than six months, the feud doesn’t seem to be showing any signs of aging.
Perhaps that’s because the WWE writing crew is really putting their creative juices to work on this epic storyline; each time you think the feud has reached its crescendo, a new chapter unfolds that reveals something about one or both participants in the feud.
It’s not often that I admire the writing in pro wrestling; too often it’s chock-full of cheap, tawdry storylines meant to inspire the cheap laugh or shock. But Jericho-Michaels has been a fascinating ride, and considering to began during the waning days of the shorter, but still interesting, Michaels-Flair feud, it’s amazing how this thing is still going on.
The last time a WWE storyline ran this long was when Triple H and Stephanie McMahon began the infamous McMahon-Helmsley Era storyline, around a decade ago. This storyline has been far more fascinating. And I doubt it will inspire as many Halloween invitations and Steph masks.

