ECW shifts from Smackdown to Raw

People washing their hands in a glass sink shouldn’t throw… stones? Whatever; the point is that there are some big changes on the way for ECW that could conceivably improve that show’s standing in the ratings.

Traditionally, ECW tapings have been the “warm-up act” for Smackdown shows, ever since the WWE brought ECW back a couple years ago. However, the company recently unveiled a plan to move ECW tapings from Tuesday nights with the Smackdown brand to Monday nights with the Raw brand.

There are some natural fallouts of this strategy, of course. First, it means curtains for WWE Heat. Second, it means more cameos on ECW tapings by Raw-branded WWE superstars, and fewer by Smackdown-branded superstars.

This is a huge hit against the Smackdown brand; not only is it moving from The CW this fall to MyNetworkTV, a huge step down, but it is losing the extra draw the ECW brand brought to its tapings. While details like two ECW superstars currently holding the Smackdown-branded WWE tag team titles are sure to be worked out before the switch is made, one can only hope that the switch will also means Raw and ECW won’t brand-blend to the extent that Smackdown and ECW did.

For me, that diluted both brands. I’d hate to see RAW dragged down that path. No start-date has been announced just yet.

Tags: , , ,

Leave a Reply